Advanced Typography-Final Compilation and Reflection

Advance Typography GCD 61004

WEEK 01 - WEEK 07 (06.02.2024 - 19.03.2024)

NAME: Chai Wei Yi

I.D: 0369561

COURSE: Intercultural Design / Bachelor of Design (Honors) in Creative Media

GROUP: Class 01 Sec 01

Advance Typography -

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Introduction

 

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Submission

Task 1 : Exercise 1&2 -Typographic System and Type & Play

Final Outcome (Exercise 1) (JPEG)

Figure 1.1 Typographic System Outcome

Figure 1.2 Typographic System Outcome

Figure 1.3 Typographic System Outcome

Figure 1.4 Typographic System Outcome

Figure 1.5 Typographic System Outcome

Figure 1.6 Typographic System Outcome

Figure 1.7 Typographic System Outcome

Figure 1.8 Typographic System Outcome

Final Outcome (Exercise 1) (PDF) (With Grid)

Final Outcome (Exercise 1) (PDF) (Without Grid)

Final Outcome (Exercise 2) (JPEG)

Final Outcome (Exercise 2) (PDF)

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Task 2: (A)Key Artwork and (B) Collateral

Black Wordmark on White Background

White Wordmark on Black Background

Colour Palette

Wordmark in actual colours on lightest shade of colour palette

Wordmark in lightest colours on darkest shade of colour palette

Wordmark Animation

                                    

Final Outcome (Task 2 B)

Collaterals-1

Collaterals-2

Collaterals-3

Task 2 :Submission  with PDF Version

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Task 3 :Type Exploration and Application （JPEG）

Final Outcome ( Font presentation)

Final Outcome ( Final Typeface Design)

Final Outcome ( Application)

Task 3 :Type Exploration and Application (PDF)

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Final Reflection

Experience

Starting to design a typeface from scratch was tough but very rewarding. The process began by looking deeply into what already exists, listening to what users said, and finding needs that a new typeface could meet. This groundwork was crucial for moving forward. I made many sketches and digital versions, improving each one step by step. This work wasn't just about creating another typeface; it was about making something that really meets the specific needs of its users. Every piece of feedback from friends and potential users helped me see the design in new ways and deepened my understanding of this creative journey.

Observation

During this process, it was clear that focusing on the user's needs, handling the technical parts of making the typeface digital, and being able to adjust were key. Knowing who would use the typeface and how they would use it was essential for making meaningful improvements. The skills needed to keep the typeface looking good in different formats were crucial.

Finding

What I learned from this experience was a deep appreciation for the principles of making text easy to read, consistent, and enjoyable to interact with. A good typeface does more than just look nice—it makes the text welcoming and clear, improving how people understand and feel about the information. The ongoing process of testing, getting feedback, and making changes wasn't just about fixing issues; it was about turning a vision into a useful tool that helps people communicate better

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