Final Project Compilation

3/2/2025 - 17/3/2025 (Week 1 - Week 7)
Chai Wei Yi / 0369561
Major Project I / Bachelor of Design (Hons) in Creative Media
Final Project Compilation

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 INSTRUCTIONS 

 IDEATION 

Ideation Pitch - 4/2/2025

 WORKFILE 

Fig Jam Work File - 5/2/2025

Task 1 - Final Submission

Final Presentation Slide

 CONSULTATION FEEDBACK 

WEEK 1

During our first consultation with Mr. Shamsul, we presented a set of pre-prepared questions, summarized as follows:

• We are currently exploring three possible themes for our app: health, work, and the underwater world.
• We asked how many main problems the app should aim to address. For instance, under the healthcare theme, we’ve identified two key issues: the inefficiency of the medical system and the ineffectiveness of government health campaigns. We inquired whether a minimum of three core issues is required to proceed.
• For the work-related theme, we asked what areas we could explore. We suggested incorporating gamification and an AR feature—similar to Shopee’s interactive elements—to support campaign promotion and asked if such an approach would be feasible.

Mr. Shamsul provided the following feedback:

• Health App: He mentioned that the target audience for this theme is too broad, which could make the AR feature less practical. Specifically, people in remote areas might lack the digital literacy, internet access, or devices needed to fully engage with the app.
• Work App: While he didn’t offer extensive feedback on this idea, he found the concept feasible.

Underwater World App: He appreciated the focus on coral conservation and NGO involvement but commented that the concept is too niche. He recommended refining the idea to appeal to a wider audience.

As for the remaining questions, Mr. Shamsul noted that he would consult with other lecturers before giving a definitive response. He also encouraged us to finalize our implementation goal by next week.

WEEK 2

• Current idea is just focus on information finding, can add automatic planning function. Example: user search for location (e.g.: Penang) and set duration of travel, the app automatic help them to plan where to go and what to eat. Because people might feel troublesome to make travel planning.
• Can do smart filter, like Muslim friendly restaurant or family friendly destination.
• Can add features like community connection, people can host a travel plan, find or invite travel companion to join the trip in the app. (Safety consideration: need to filter user by upload profile picture, verify id number etc.)
• Think about how to earn money (by subscription or advertising)/how to plan the subscription. Eg: Premium user can host while free uer can only join the trip? How much would people want to subscribe? (can ask in interview question)
• Things to modify: Overview, Problem statement (add problem related to overwhelming info when doing travel planning)
Interview Questions prepare 3 set for: Solo traveler, Couple traveler, Family traveler

WEEK 3

Overall, no problem. Check on the problem statement and do more case studies on competitors and research on how verifications and ratings impact / help users

WEEK 7 (Presentation Feedback)

• The outcome does not address the problem statement, people still need to select many things in booking process.
• The main feature is AI auto trip planner, but the UI does not show the sense of AI-driven, it is just normal app interface similar to other app in the market.
  Should research on the AI interface design and how it looks like, how it interacts with user and how it works.
• Outcome for now cluttered with many features, but they do not address the problem, once your main feature addresses the problem well, you can add in other features.

Option 2: Change USP & Revise Problem Statement

• Host & Join Trip feature could be the unique selling point.
• Could revise the problem statement: hard to find travel buddies etc.

 REFLECTION 

Experience

Developing Travel Kaki has been a valuable and eye-opening experience, blending research, user behavior analysis, and iterative design. One of the most impactful lessons was learning how to balance functionality with user engagement—ensuring that interactive features enhance the experience without overwhelming users. Designing the logo with a playful foot symbol helped establish a distinctive and memorable identity, supporting the app's core mission to inspire exploration.

Incorporating gamification into the user journey was another key challenge. It required thoughtful planning to motivate users naturally while avoiding elements that felt forced or disruptive. Conducting market research and prototype testing also proved essential. Feedback from potential users offered meaningful direction for improving features such as location-based rewards and storytelling elements that highlight cultural richness.

Overall, this project has deepened my understanding of user-centered design and the importance of adapting based on real-world input. Looking ahead, I aim to enhance Travel Kaki's personalization engine and refine its recommendation algorithm to deliver more tailored travel suggestions. This journey has reaffirmed my passion for solving everyday problems through thoughtful design and innovation.

Observations

Throughout the development of Travel Kaki, several behavioral patterns among travelers—especially solo adventurers—stood out. Many users still rely heavily on platforms like Google Maps and TripAdvisor, which tend to focus on mainstream locations and lack customization features. There is a noticeable gap in encouraging exploration of hidden cultural gems and local experiences, which are often buried under popular tourist recommendations.

Another significant observation was the issue of information overload. With so much content available, users often struggle to extract relevant insights and make clear decisions during travel planning.

Findings

From research and user feedback, several crucial findings emerged:

User Preferences

Many travelers seek immersive and authentic experiences but find it difficult to discover hidden cultural spots.

Engagement Issues

Traditional travel apps often focus on listings rather than interactive exploration, reducing engagement.

Gamification Potential

Features like collectible digital souvenirs and travel mascots can encourage users to engage more actively with the app.

Pain Points

Travelers face issues such as overcrowding at famous landmarks, lack of awareness of heritage sites, and difficulty in discovering traditional crafts or street food experiences.

Design Considerations

A seamless and visually appealing UI/UX is essential, as cluttered designs discourage prolonged app use.